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For Immediate Release
Burning Ceremony Opposed by Anti-Winter Cabal
Against opposition,
Snow Trail Ski Resort will revive the "Burning of ZOZOBRA" ancient snow ritual to
appease the gods and usher in a snowy winter.
Mansfield, OH, October
12, 2007--- Reports from the Possum Run Valley are that plans to burn
ZOZOBRA on October 21st could be banned by local authorities after
receiving threatening calls from area residents who hate snow.
Ernest Wilbauger, Washington
Township's marshal, went
on record saying he might not like snow either, but he can't do anything to
stop those who gather at Snow Trails on October 21st to join in the burning of
ZOZOBRA. "We just don't want any more snow in the Valley," he said.
The "Burning of ZOZOBRA" is an ancient Maipoe ritual of the
Argentine that is celebrated when the days grow shorter and the weather
cools. According to Mark Rauschenberger,
a local expert, the change in the climate causes the snow god Ullr to awaken
from his summer slumber. In order to appease Ullr and ensure bountiful snow,
cold weather and sunny skies, it is traditional to burn an effigy of
ZOZOBRA. "It is the only way to appease
this ancient shepherd of snow" according to Rauschenberger.
ZOZOBRA symbolizes all the hard work of the long summer and
the ritual burning releases the snow god to bring on the winter season in all
its splendor. Skiers and snowboarders as well as all winter sports enthusiasts
are anxious to perform the ceremony in spite of the threatened ban against it,
according to Nate Wolleson, Marketing Manager of Snow Trails.
The Ski Shop at Snow Trails, will be sponsoring the Burning
of the ZOZOBRA and hopes to appease the gods by offering special discounts on apparel,
skis, snowboards, bindings and more. To
nurture the celebrants who are planning to defy the anti-winter zealots, beer
and brats will be available alongside the bonfire to enliven their spirits.
Although certain ancient chants will be made to Ullr, no one
can predict a successful outcome of the event unless the ritual is carried out
to Ullr's satisfaction. For those who
are confident that Ullr will bring forth the winter of '07-'08, Snow Trails season
passes will be available.
Here is a schedule for the October 21st happenings:
Ski Shop Sale
11am - 6pm
Beer and Brats 4pm - 8pm
Burning ZOZOBRA Bonfire 7pm
About Snow Trails Winter Resort
Snow Trails Winter Resort has been serving Ohio since 1961.
There are six chairlifts, two surface conveyor carpet lifts, serving 15
runs, including three terrain parks and the Snowtubing Park, on 60
acres. The Resort boasts being "Ohio's first and finest" since it has a
reputation of many Midwest firsts, including being Ohio's first ski
area and the first to open this season on December 7th. The season runs
through March, weather permitting. The resort is located off Interstate
71 south of Mansfield, OH on Possum Run road. For more information call
800-OHIO-SKI or visit the website at www.snowtrails.com .
Contacts:
Resort Contact: Nate Wolleson, Marketing Manager
Snow Trails P.O. Box 1456 Mansfield, OH 44901 - 1456
Phone: 419 - 774 - 9818
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Agency Contact: Samantha Rufo, nxtConcepts
http://www.nxtConcepts.com
888-215-0820
Related links:
www.snowtrails.com
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