Snow Trails Media Policies
Media Visits
We are pleased to provide assistance whenever and wherever we can to media visiting Snow Trails. We would like to recommend the following tips to ensure your visit is most enjoyable.
PR Contact Information
Please contact the Snow Trails PR
office at 419-774-9818 x0 once you know your arrival dates, times, and
members in your group. We'll need to know the purpose of your visit and
your media affiliation. If we haven't worked with you before, we may
ask for a letter of assignment stating the basis of the story and
publication/air date.
While You are Here
We are
pleased to help with story ideas, photography support, ski/snowboard
school information, and guides around the Resort. We can also aid you
in connecting with guests, associates, instructors, patrollers, snow
makers, and more.
Interviews
Snow Trails can assist
you with setting up the perfect interview regarding Snow Trails Ski
Resort, the ski industry, tourism in Ohio or whatever you might be
searching for.
Live Remotes
Snow Trails is able to
provide assistance with both television and radio live remotes. Special
shows and guest speakers can be arranged as needed for each remote. A
DSL line is available. All remotes must be arranged no less than one
week prior to the remote (except for breaking news).
Historical Background
Find
out about all of the Snow Trails "firsts" from being the first ski area
in Ohio to open to its present-day 16 runs, 5 lifts, and terrain parks.
With at least 24 notice we can also assist TV crews with skis, snowboards, or snowmobiles.
Lift Tickets
Complimentary
lift tickets are prearranged for media directly responsible for
producing the editorial piece. Media includes reporters, editors,
photographers, journalists and filmmakers. Due to the large numbers of
media that visit Snow Trails, we cannot issue lift tickets to spouses,
friends, children or significant others. To further expedite getting on
the snow, your please arrange lift tickets prior to your arrival.
Online Media Center
Current
media kits may be requested by media through e-mail at
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by fax at 419-756-8031. Or you can download media
kit materials through our online media access web service at
www.snowtrails.com .
If you are interested in an online access
code, please E-mail
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or call 419-774-9818 and let
us know. With online access you'll be able to download news releases,
fact sheets and color photographs (300 dpi). You will also find great
story ideas and special events information. The web based Media area
and information are for the exclusive use of credentialed members of
the media.
News Releases
News Releases are posted as
soon as they are available. You may also download news releases in PDF
format and photographs (300 dpi) through our online media access web
service. E-mail
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or call 419-774-9818 and request
the access code for the news release you wish to download.
Photo Archives
Snow
Trails maintains the photo archives. Some archived photographs (300
dpi) are available through our online media access web service. E-mail
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or call 419-774-9818 and request the access code
for archived photos.
Photo and Video Library
Snow
Trails maintains a complete library of stock photography and footage on
trails, snowmaking, night skiing, and skiers and riders. Most are
available in color, black and white, or digital.
After Your Visit
Please
notify us of published stories so we may keep our files updated. This
assists us in better helping you with future projects.
In the Know
For more information, members of the media should contact:
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Or call 419-774-9818
Broadcast Production Guidelines
The
following guidelines are to be observed at all times. These guidelines
have been established for the safety of our guests and associates.
Thank you for your cooperation!
" All media representatives with
photo, radio, video and/or TV equipment MUST be accompanied by an
assigned Snow Trails escort AT ALL TIMES while on Snow Trails property.
"
All photo/radio/video/TV media representatives are to remain on public
areas only, and are never allowed in any restricted areas except by
special permission from a Snow Trails associate.
" Media representatives and all associated production activities are not allowed to inconvenience resort guests in any way.
" Media representatives may interview guests only with the explicit consent of that guest and a Snow Trails Associate.
Snow Trails Ski Resort
MEDIA PASS POLICY
Snow
Trails will issue a complimentary lift ticket and equipment (if needed)
to any reporter, photographer or videographer working on assignment.
In
addition, Snow Trails will issue up to four complimentary tickets to
the full-time media personnel listed below who want to visit the Resort
for a leisure visit any day except Saturdays (since Saturdays are
likely to be busy and personnel unavailable) during the operating season.
These passes are limited to four per
position for one visit during the season. Only news department
employees are eligible for these passes; promotions and advertising
personnel are encouraged to call their promotions contact at the area
for inquiries about tickets. We are aware that some newspapers,
Internet media, radio stations and television stations prefer their
personnel not accept complimentary passes to events and attractions. We
respect this policy and gladly will refuse passes to those personnel if
so indicated.
Any individual whose full-time job falls within
one of the following categories will be issued up to four tickets the
day of their visit to the Resort. Media should bring a business card,
or if they do not possess a business card, a letter on
station/publication letterhead confirming their full-time status and
stating their job title. In addition, media should bring photo
identification with them the day of their visit. Media must show BOTH
pieces of identification to the Guest Relations office to receive the
complimentary tickets.
NEWSPAPERS/MAGAZINES/INTERNET MEDIA
Publisher, Reporters, Editors, Photographers, Writers, Webmasters
RADIO STATIONS
Owner, Program Director, General Manager, News Reporters, News Director, On-Air Personnel, Assistant News Director, Producers
TELEVISION STATIONS
Owner,
News Reporters, General Manager, Producers (Non-advertising), News
Director, On-Air Personnel, Assistant News Director, Field producers,
Program Director, Videographers, Assignment Editors, Production
(Non-advertising)
Let us know how we can help you with your next story.
Snow Trails
PO Box 1456 Mansfield OH 44901
419-774-9818
800-OHIO-SKI
snowtrails.com
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